Leila O’Hara’s love of stories has been a constant in her life. Before she had even fully learned how to read, Leila would memorize her favorite children’s books and recite them over and over again. She has always loved getting lost in spellbinding stories that transport her to another place and time, that provoke thought and profound emotions, that have relatable and inspiring characters, and that change her perspective on the world.
She has translated this lifelong love of stories into a fulfilling career. While studying at Arizona State University’s Walter Cronkite School of Journalism Leila worked with clients like the City of Phoenix’s Arts and Culture Commission and interned with the Heard Museum and Decibel Blue. She graduated from the Walter Cronkite School of Journalism and Barrett, the Honors College at ASU summa cum laude with a bachelor’s degree in journalism and a master’s degree in mass communication.
Most recently, Leila worked as an account coordinator for Lucid Agency, a digital marketing and technology agency, and was responsible for implementing extensive digital marketing campaigns for clients like Inspirada, Motorola Solutions and Best Western. She has a deep understanding of digital campaign construction and optimization; platforms like pay-per-click, Facebook, Twitter, LinkedIn, YouTube, Pandora and Hulu; and strategic social media and newsletter campaign development.
As a Digital Marketing Account Executive for SparkPoint Studio and our brands, Leila is excited to continue to apply and develop her digital marketing and PR skills, and work with her first love: books! She will work closely with both the publicity and marketing teams to plan, execute and refine social media and digital campaigns.
When she’s not in the office, you can find Leila hiking in the beautiful Arizona sunshine, attending musicals or traveling the world. She has been lucky enough to explore the cities of Paris, Rome, London and Venice but there are dozens of other cities on her list she cannot wait to visit.