In celebration of BookSparks‘ 7th birthday, SparkBoss Crystal Patriarche started a #MyIntentProject initiative around the office. Each team member received a My Intent Project bracelet with a word that captures their intent for the year. BookSparks clients got to choose bracelets, too. Here’s what the SparkPoint team chose and why!
Crystal Patriarche, CEO
As I sat down to reflect on the past 7 years, I was reminded over and over how intentional this journey has been. What started at my dining room table with a passion for books has grown into a thriving multimedia studio with offices across the country. The going wasn’t–and still isn’t–always easy. But my intent for BookSparks has always been PASSION. A passion for books and the stories you’re bravely sharing, a passion for our clients and being your biggest cheerleader, a passion for changing the way we approach book publicity.
Cassie Chilton, Office Assistant
My word is Action. It is one thing to be a social media crusader for a cause you believe in (social, environmental, political, whatever gets ya goin’) and another thing to volunteer your time, energy, and resources to enact tangible change. This bracelet is a reminder to live my life in a conscious and purposeful way, so that I may be the change, rather than just talking about the change. Actions speak louder than words.
Kelly Bowen, Director of Marketing and Publicity
I picked the word Balance as a reminder to always strive for better balance in my life. Not just a work/life balance, although that’s a big action item, but creating a more holistic, balanced lifestyle encompassing work, exercise and food choices, mindset, finances, relationships…the gamut really!
Janay Lampkin, Digital Marketing and Brand Manager
I chose the word Fearless because I want to push myself out of my comfort zone and do the things that scare me most. I want to always grow as a creative person and an employee, and it starts with taking risks.
Ashley Brevik, Marketing Specialist
I chose Growth because I’m really looking to push myself this year and grow both personally and professionally. The word is a great reminder that no matter what I go through this year, it’s helping me grow.
This year I took the plunge into entrepreneurship by launching my own travel and lifestyle blog. Exploring a new city or country is more to me than being a tourist, it’s about exploring the story behind every part of a culture. From the flavors and people to the history, I want to give my readers the authentic vibe of every destination I share with them and paint them an inclusive portrait so they not only visit a place, but absorb it so much it becomes a part of their lifestyle. That only comes through my intent: mindful and passionate exploring, every moment I spend abroad.
Maggie Ruf, Graphic and Web Designer
I picked Embrace because I want to embrace everything life brings me – the opportunities, the challenges, and the fact that those are often one and the same.
Robert Soares, Senior Publicist
Two winters ago, I dealt with depression and anxiety. I struggled with insecurities, as I let physical attributes be to blame for my lack of self-esteem and self-worth. In the midst of all this, I found myself at Disneyland – the happiest place on earth – on Christmas Day – one of the happiest days of the year for a lot of people – yet completely disconnected from my friends and family around me. But even with this, I understood the beauty of it, I understood the magic of the day whether I was able to connect with it or not. The word that best described it was WONDROUS – and I knew that even though I couldn’t connect with that happiness in that moment, I knew that beauty and love still exist. Life is filled with truly WONDROUS moments. And I want to feel every single one.
LET IT BE
Kristin Bustamante, Chief Content Officer
I chose this phrase because it reminds me that there are only so many things I can control, and in the rest I have to just let it be. Oftentimes, the only thing I can control is my approach to a situation. Faith and positivity have the power to impact outcomes. Whatever comes this year, let it be.
Christi Jacir, Creative Director
I’ve come to realize that every day is a blessing. The bracelet helps remind me of what’s important and to be grateful, especially when going through difficult times.
Our authors are also sending us awesome pictures of their Intent bracelets!