Christi has more than 20 years of experience creating award-winning creative for clients, including Coca-Cola, Disney, Fairmont Hotels, Microsoft, Citibank, Aussie, and more. Prior to SparkPoint Studio, she served as Creative Director at SheKnows.com where she successfully helped lead the creative offering and branding of the site. She was the driving creative force behind multiple site launches and redesigns, and helped define the visual branding of the company. In addition, she oversaw a team of designers responsible for everything from website designs to in-house photo shoots.

Previously, Christi worked at icrossing, a digital marketing agency with a focus on search and connecting brands, where she served as an organic search strategist and interactive designer helping deliver on-target solutions for clients.