SparkPoint Studio founder Crystal Patriarche has an extensive 14-year background building a simultaneous career in both public relations and publishing. She has built and executed PR campaigns for established brands such as Microsoft and Pulte Homes to hot startups including Nomad Brush and Auryn Inc., and has had a strong focus in creating female-targeted campaigns, brands, and content. She is known for her creativity, fresh perspective, passion, and results—all of which make referrals the top driver of SparkPoint Studio’s business. Crystal’s life-long love of reading and books, combined with her PR expertise, fueled the growth of an industry-leading division of SparkPoint Studio focused on building women author brands, experts, and book publicity, called BookSparks, where she thrives on reinventing traditional book PR and helping her clients beat the competition through savvy marketing, integrating digital with traditional platforms and storytelling.
As a nationally published journalist, Crystal infuses her intimate understanding of how journalists think to her public relations campaigns and, therefore, has built a strong expertise in media relations. Her work has appeared in multiple newspapers, magazines, and websites, including her editorial experience with SheKnows.com, a leading and award-winning website and media company for women. At SheKnows.com, Crystal served as a contributing editor, then parenting editor, and ultimately worked her way up to editor-in-chief, where she provided editorial strategy, helped elevate celebrity partnerships, and contributed to PR initiatives and growing the brand.
Before starting her own business in 2004, Crystal held public relations positions with global agencies like Weber-Shandwick Worldwide (creating content and strategy for Microsoft’s MSN.com) and Brodeur Worldwide, where she led the agency’s largest west coast clients. She has helped her clients appear in major media including Entertainment Weekly, O Magazine, Forbes, Fast Company, CNN, Newsweek, Redbook, Newsweek, Bloomberg Business Week, CIO, Yahoo!, iVillage, USA Today, Washington Post, and more. She’s developed a comprehensive network of clients, and media and vertical partners in high-tech, consumer, and publishing industries over the past two decades. She is an Arizona State University graduate with a degree in journalism and emphasis in public relations.
Crystal loves to talk technology, consumer products, career, family, health, parenting, and more—on camera, on the phone with the media, or published in print. Her greatest reward is her three adorable children and getting to spend every day doing what she is passionate about.