Riley Schnepf is the Social Media Manager at SparkPoint Studio, where she brings stories to life online and helps authors connect with readers in authentic, creative ways. With a background in communications and digital marketing, she’s learned that social media isn’t just about algorithms or trends. It’s about telling stories, sparking conversations, and building communities that last far beyond any single platform. Over the past three years, Riley has focused on creating book-centered content, a space where she truly feels she has found her calling.

Before joining SparkPoint, she worked as a Content and Editorial Manager, diving into the worlds of SEO, email marketing, and copywriting. That experience gave her a strong foundation in the technical side of marketing—tools she now blends with her creativity to design campaigns that resonate with both clients and their audiences.

As a lifelong book lover, Riley gravitates toward contemporary romance, magical realism, and enchanting fantasy worlds, though her TBR list never stops growing. When she’s not scheduling posts or brainstorming her next campaign idea, you can usually find her watching reality TV (especially Bravo), cuddling her two corgis, or heading outdoors to hike and explore national parks.