In celebration of the premiere of Firefly Lane, based on the New York Times bestselling novel by Kristin Hannah and starring Katherine Heigl and Sarah Chalke, BookSparks partnered with Netflix to host the Countdown to Firefly Lane. The campaign featured an exclusive advance screening and Zoom Q&A with Katherine Heigl, Sarah Chalke, Kristin Hannah and showrunner Maggie Friedman.

BookSparks gave away virtual viewing party boxes for fans and their besties. The boxes included a copy of the novel, a Netflix gift card, LitePink drinks, popcorn and more. The actresses from the show sent BookSparks’ fans special thank you messages.