As part of our 10th anniversary Summer Reading Challenge, BookSparks launched a coordinated classroom library and supplies drive in May called Full Shelves Full Hearts, in partnership with Teach Your Heart Out, to help teachers fill their shelves for the upcoming school year. As part of this campaign, teachers from across the country nominated their classrooms to be featured, and BookSparks selected 10 classrooms in need to highlight during the campaign. Each teacher’s public wish list of supplies was shared throughout the summer by both BookSparks and a team of influencers and friends and strangers alike purchased supplies from the lists to help stock these classrooms. As part of our partnership with Teach Your Heart Out, each featured teacher also received a complimentary ticket to an upcoming TYHO conference of their choice.
The “#10FeaturedTeachers” hashtag was popularized by celebrities like Kristen Bell and Busy Philipps in 2018, and BookSparks took the movement one step further for the 2019 school year to urge our fans to help fill these classrooms for the new school year with both supplies and books. Since launching our campaign this summer, celebrities have once again joined in to help bring attention to the amount of school supplies that are self-funded by teachers and have started an additional hashtag-driven campaign, #clearthelists. As the BookSparks campaign wrapped in late August, the company provided each of the #10featuredteachers with an Amazon gift card to finish clearing their lists, as well.