With a reputation for creative, curated influencer campaigns, SparkPoint Studio has partnered with Toyota USA to produce a custom photo shoot concept for the 2020 Highlander near Joshua Tree, California. With a goal of providing authentic content opportunities, the team at SparkPoint Studio provided the influencers with a hands-on opportunity to drive the vehicle and experience the new model year features on their way to the desert. Once they arrived onsite, influencers were invited to relax in a glam-style tent provided in partnership with Camp’d Out.